According to new market data we released, 21% of all apps currently in Apple iTunes are priced at $0.99 while 58% are free to download. We also found that in April 2013, iOS apps in Education, Entertainment, Games, Lifestyle, and Utilities genres represented nearly 57% of new apps launched.
Our US market update highlights the variation in price distribution among the 23 primary thematic categories in iOS (See Graph 1: iOS Mobile App Pricing by Genre as of April 2013).
Most categories have a majority of free apps with some having very little paid apps, such as Newsstand with only 3% paid apps. There are notable exceptions to this bias including:
- Book genre with 73% paid apps and an average price of $3.53
- Reference genre with 58% paid apps and an average price of $2.65
- Education genre with 58% paid apps and an average price of $2.44
- Games genre with 34% of apps priced at $0.99, 51% paid apps and an average price of $1.08
Another finding from our market data highlights the continued vibrancy of the iOS mobile app marketplace. In April 2013, Games led all genres with over 16k new apps (See Graph 2: New iOS Mobile Apps Launched by Genre in April 2013). This represents nearly 22% of all new apps launched last month.