Paid vs Free iOS Apps in the First Half of 2015

This week, we started digging to answer a burning question: What is the split between paid and free (including freemium) iPhone apps for every genre in the iOS appstore?

Paid vs. Free iOS Apps, 1H 2015

We did a detailed analysis between free and paid apps at the end of the first half of 2015 (see graph above), and found some interesting results:

  • Of all the apps active during this period 27% were paid.
  • The Business genre had the highest ratio of free to paid apps; out of 179,352 apps, 94% were free and 6% were paid.
  • The genre with the most number of apps was Games, with a total of 362,487 apps, of which 72% were free and 28% were paid.
  • Of all the genres, Books had the highest ratio of paid to free apps; out of 65,484 apps, 57% were paid and 43% were free.

In the coming weeks, we will be investigating further to see how apps within each genre behaved from month to month, or even week to week. Stay tuned for more from The Loadown!

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