Tagged: grossing

Turnover in iOS Top 200/400 Ranks Part 1: Which Business Models Offer the Best Chance for Discovery

In our quest to better understand App Store dynamics, especially when it pertains to paid apps vs free apps, we decided to analyze how much app turnover there was in Apple’s iPhone and iPad Top 400 lists (now Top 200 lists). We looked at how many apps entered (and thus exited) the Top 400 Free, Paid and Grossing lists (by category) throughout the month of May 2014. These entries/exits are important because, as they increase, they provide an indication of  which business model (i.e. paid or free) or genre/category offers the best opportunity for discovery.

The two graphs below show, for May 2014, the number of iPhone and iPad apps that entered the Top 400 Free, Paid and Grossing ranks but that had not been ranked the previous day. For both iPhone and iPad apps, generally more than three quarters of Top 400 Paid and Top 400 Grossing apps remained ranked from one day to the next. For iPhone apps, the daily turnover in the Top 400 Paid list and in the Top 400 Grossing list (for both paid and free apps) was more than double that of the Top 400 Free list. For iPad apps it was nearly double, with free apps having an average of 51 new entrants a day in the Top 400 Free compared to an average of 35 new entrants a day for iPhone apps, a 46% difference.

Number of Apps Entering/Exiting Top 400 iPhone Lists by Day

Number of Apps Entering/Exiting Top 400 iPad Lists by Day

 

Does this mean that a Paid app has a better chance of getting ranked and potentially getting discovered? About 1 out of every 8 apps is a paid app and therefore it is clearly easier for a paid app to get ranked. But the fact that there is more active turnover in the Top 400 for paid apps (and for paid or free Top Grossing apps) makes the competition for Top Paid and Grossing ranks far more open than for Top Free ranks.

We still believe that #PaidAppsRule

Top 200 (Grossing) Analysis: Paid iPad Apps

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Here is some more interesting data for all you publishers with paid apps or considering paid apps:

On Thursday, May 1st, 2014, we analyzed the paid iPad apps that made the top 200 (grossing) lists by genre (see above graph). Most genres (15 of 23) had paid apps representing more than half of their top 200 (grossing) apps. Nearly all of the genres had about 50% or more of their paid apps priced at $3.99 or higher. The only exceptions  were Weather (27%), Social (21%), Catalog (19%) and Newsstand (0%). And, two of these, Weather and Catalog, were the only genre’s with a significant number of 99¢ apps.

If you are paid or think of going paid, we can help you manage and optimize your price. #PaidAppsRule

Top 200 (Grossing) Analysis: Paid iPhone Apps

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Here is some interesting data for all you publishers with paid apps or considering paid apps:

On Monday, April 28th, 2014, we analyzed the paid iPhone apps that made the top 200 (grossing) lists by genre (see above graph). 4 genres had paid apps representing more than half of their top 200 (grossing) apps: Catalogs (136), Business (116), Finance (115), Food & Drinks (109) and Books (108). About half of the genres had more than 50% of the paid apps priced at $3.99 or higher, while only Catalog had more than 50% of its app priced at $0.99. Games and Newsstand were the only genres that had apps priced at $2.99.

If you are paid or think of going paid, we can help you manage and optimize your price. #PaidAppsRule