We have been aggregating publicly available information daily for each app in iOS’s USA storefront and use our own algorithms to estimate an app’s downloads. These can be seen on any app page (search for any iOS app at theloadown.com). Today we are releasing our estimated downloads data for 3 other storefronts: UK, Japan and France.
Based on our comparative analysis with real download data, we have good directional and trend estimated download data for both paid and free apps. With regards to total estimated downloads we have been getting relatively good values on paid apps, but could still be quite a bit off for many free apps.
Please remember that these estimates are for informational purposes only.
According to new market data we released, 21% of all apps currently in Apple iTunes are priced at $0.99 while 58% are free to download. We also found that in April 2013, iOS apps in Education, Entertainment, Games, Lifestyle, and Utilities genres represented nearly 57% of new apps launched.
Our US market update highlights the variation in price distribution among the 23 primary thematic categories in iOS (See Graph 1: iOS Mobile App Pricing by Genre as of April 2013).
Most categories have a majority of free apps with some having very little paid apps, such as Newsstand with only 3% paid apps. There are notable exceptions to this bias including:
- Book genre with 73% paid apps and an average price of $3.53
- Reference genre with 58% paid apps and an average price of $2.65
- Education genre with 58% paid apps and an average price of $2.44
- Games genre with 34% of apps priced at $0.99, 51% paid apps and an average price of $1.08
Another finding from our market data highlights the continued vibrancy of the iOS mobile app marketplace. In April 2013, Games led all genres with over 16k new apps (See Graph 2: New iOS Mobile Apps Launched by Genre in April 2013). This represents nearly 22% of all new apps launched last month.